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A Message From The Editor
COLDTYPE was launched eight years ago as a print publication to counter a belief which still continues that the best way for newspapers to solve the problem of declining readership is to tinker with the design without too much thought to the quality or quantity of content. The result of this shortsightedness, as I pointed out in my first editor's note, "is the production of newspapers that are often bland and lifeless . . . and that is not good journalism. An attractive package is desirable, but we should pay as much - or more - attention to the grey stuff as we do to its packaging."
Things havent changed much over the past eight years; in fact the speed of redesigns has heated up while circulations fall at a concurrent rate.
ColdType, revived after a hiatus of five years it took nearly four years to persuade my former bosses at Thomson Newspapers to give me the title and another 15 months to decide what to do with it continues its original mission: to reprint examples of excellent writing from around the world in a format that emphasises how a neat and unobtrusive design can enhance, without subsuming, the power of The Word.
Thats the mission, but the point is much simpler: Great writing should be available to as many people as possible and preferably free of charge. Hence our new pdf format and internet distribution. I hope you find our postings in pdf format interesting, informative and amusing. If you do (or if you dont), contact me at email@example.com. Your feedback is important.